(Updated) New Tenant-level Service Plan in Viva Suite SKU

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summary: Microsoft is introducing a new tenant-level service plan, Insights by MyAnalytics Backend, starting late September 2025 to support existing user-level MyAnalytics plans. It will appear in the admin center as enabled but non-assignable, with no changes to user features, SKUs, or compliance requirements.

Updated August 13, 2025: We have updated the content. Thank you for your patience.    

What and Why

Starting in early August, Microsoft is introducing a new tenant-level service plan—Insights by MyAnalytics Backend—to support existing user-level service plans: Microsoft MyAnalytics (Full) and Insights by MyAnalytics. This backend-only update ensures alignment with security classification requirements while maintaining current MyAnalytics functionality. No changes are being made to user-facing features or SKU entitlements.

Rollout Schedule

  • Rollout begins: Late-September 2025 (previously early August) with expected completion: Mid-October 2025 (previously mid-August).
Impact on Your Organization

  • Who is affected:
    • Tenants with users assigned to Microsoft MyAnalytics (Full) or Insights by MyAnalytics service plans.
    • Admins managing service plan assignments in the Microsoft 365 admin center.
  • What will happen:
    • A new tenant-level service plan called Insights by MyAnalytics Backend will appear in the Microsoft 365 admin center.
    • This plan will be enabled and greyed out, indicating it is not assignable or removable by admins.
    • Existing user-level service plans remain unchanged and assignable.
    • Admins will see both the new backend plan and the existing user-level plans in the admin center.
    • No changes to SKU entitlements or service capabilities.

Example screenshot of service plan assignment view:

Action Required / Recommendations

  • Inform helpdesk and support staff about the new backend plan visibility.
  • Update internal documentation if you reference MyAnalytics service plans.
  • Continue managing user-level service plan assignments as usual.
  • If you have questions, contact your Viva Insights support channel.
Compliance Considerations

No compliance considerations identified, review as appropriate for your organization.

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